Design Within Reach “Home Comes First”

Integrated campaign for Design Within Reach - anthem plus three films profiling talented US artists sharing their stories about what comes first in their homes.

 
 

Storytime comes first.

A ceramic artist and designer, James is also a young father, striving to create traditions for his daughter that are grounded in love and creativity. He shares his experience of the artistic process, how he finds balance between home and work and how above all, story time comes first in his home.

:30-sec cutdown.

Creativity comes first.

Fashion designer Lauren juggles her business and raising a young family from her busy home. But amongst the chaos, creativity always takes center stage.

:30-sec cutdown.

 
 

Warmth comes first.

After having lived in apartments his whole life, Raju and his wife Johanna moved to Upstate New York where building a fire is the quickest route to contentment.

:30-sec cutdown.

SERVICES

Naming / campaign identity
Campaign creative direction
Research and development
Campaign strategy
Scriptwriting
Casting
Filming
Directing
Production
Post-Production
Editing
Finishing

PROCESS

Design Within Reach came to us wanting to create a branded documentary series profiling several New York based creatives. We took that loose brief and created an overarching concept to drive the series: what comes first in your home? Each subject answers the question authentically in their own words, sharing insights about life and work along the way. Shot in a beautiful, cinematic style by cinematographer Bill Kirstein, the stories captivate and inspire in equal measure. We branded the series “Home Comes First” which quickly scaled to become a campaign driver for Design Within Reach across print and online.

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